Full-Funnel Media Strategy & Execution

Where strategy meets every channel.

Traditional and digital media planning, buying, and optimization built to move your organization forward.

Let’s build something great.

Tell me a little about your business and what you’re trying to accomplish. I’ll personally reach out to start the conversation.


What We Do

Paid media. Strategy through execution.

Full funnel. Every channel.

01

Media Strategy

Audience research, market analysis, budget planning, and a clear strategy built around business goals.

02

Media Planning

Integrated traditional and digital plans with the right channels, markets, timing, and investment.

03

Media Buying & Execution

Hands-on activation across broadcast, print, OOH, paid search, social, programmatic, and more.

04

Performance Optimization

Reporting, attribution, testing, and continuous optimization focused on meaningful outcomes.

How We Work

A clear path from insight to impact.

01

Discovery + Audit

Goals, audiences, performance, and gaps.

02

Strategy + Planning

The right audiences, channels, and investment.

03

Buying + Activation

Campaign setup, buying, launch, and execution.

04

Optimization

Testing, refinement, and smarter allocation.

05

Reporting + Insights

Clear results, insights, and next steps.

Meet the Strategist

Hi, I’m Julia Brunelle.

senior Paid Media Consultant

With more than a decade of experience leading integrated media initiatives and managing multimillion-dollar budgets, I partner with organizations to develop smart strategies that connect every channel, reach the right audience, and deliver real results.

A career built across agencies, brands, and sectors.

The Experience Behind Harris Street

Selected client and brand experience from prior agency roles, in-house work, and independent consulting.

Higher Education

Supporting enrollment, degree completion, adult learner, continuing education, and institutional awareness initiatives.

Selected Experience

Higher Education

  • USC Upstate
  • USC School of Medicine Greenville
  • North Greenville University
  • University of West Georgia
  • Haywood Community College
  • Indiana Wesleyan University

Healthcare

Connecting healthcare organizations and specialty practices with the patients and communities they serve.

Selected Experience

Healthcare

  • Carolina Oral & Facial Surgery
  • SC Department of Mental Health
  • Queens Health System

Consumer + Commercial Brands

Building awareness and demand for consumer-facing and commercial brands across competitive markets and media channels.

Selected Experience

Consumer + Commercial Brands

  • Fuddruckers
  • adidas
  • United Community Bank
  • Michelin
  • Storm Smart
  • Porch and Parlour

Nonprofit + Public Sector

Increasing awareness, participation, and support for mission-driven organizations, public agencies, and communities.

Selected Experience

Nonprofit + Public Sector

  • FAVOR Upstate
  • Meals on Wheels
  • Greenville Humane Society
  • Yorktown Foundation
  • US Endowment for Forestry
  • Sumter Police Department
  • City of Columbia, SC

Travel + Tourism

Inspiring visitation, destination discovery, and hospitality demand through audience-focused traditional and digital media.

Selected Experience

Travel + Tourism

  • Haywood County TDA
  • Brunswick Islands TDA
  • Patriots Point

Platform + Channel Experience

Platform fluent. Strategy first.

Hands-on experience across the platforms and channels used to plan, activate, optimize, and measure full-funnel media.

No platform tunnel vision. Just the right mix for the job.

Traditional Media

Broadcast Radio Out-of-Home Print Direct Mail

Programmatic + Streaming

DSPs Exchanges CTV Streaming Audio

Full Funnel
Media

Measurement + Reporting

GA4 Google Tag Manager Looker Studio Live Dashboards

Ready When You Are

Let’s build the right media mix.

Tell me what you’re trying to accomplish, and I’ll help you build the right path forward.

Start a Conversation